Category Archives: Wedding tips / advice

Marketing to Brides in 2012

Happy New Year Everyone!!


I hope that everyone has had a wonderful holiday season and is looking forward to the New Year!


Being that you are a business that caters to the bridal industry, you know how important it is to prepare your marketing strategy for the new year. I also understand that you know January and February are the busiest times for bridal shows.


A bridal show is one way to not only save money on marketing, but also, to use your marketing dollars to the best of your ability.

Bridal shows bring 100′s of potential clients to YOU.

That means you don’t have to go looking for them!


What better way to market your business!


Bridal Fair, Inc. is the longest running show in the U.S. and Canada. They have a long standing track record of providing Quality and also, even more important, giving the businesses that participate, the Return on Investment.


Many have even said that they have booked more jobs from participating in Bridal Fair, than in any other show!


Some of you may already be committed to one or more shows already, however, what better way to stay in the public eye than to continue down that path?


Staying in the public eye is key! Saturate the market with your company and services!


You are trying to gain a client for LIFE, not just their wedding day! Brides are not coming to these shows to just plan their wedding day, they are planning their future! They want people in all industries, that they can TRUST and REFER!


Bridal Fair, Inc. shows have an average of over 2,000 attendees, with an average of 600 brides!


In 2009, the last show Bridal Fair did in OKC, 756 brides registered and came to this sought after show!


Promotion for the Bridal Fair, on February 25th, is through News9, Renda Broadcasting, Oklahoma Wedding Ideas, and Brides of Oklahoma. Therefore, we will be reaching the majority of the state with our advertising.

We are also working out a promotional deal with Lamar Advertising.


Each participant will receive shared mentions on our marketing ads with News9 and Renda Broadcasting.

You also have the option of buying into one of the actual air time packages, which Bridal Fair has been given exclusive discounts from News9 and Renda Broadcasting, to offer you.


Another, of the many advantages of participating in Bridal Fair, is their Lead List – which is golden! Bridal Fair takes approximately 3 weeks, after the show, to send you a CD (Golden Opportunity Book), with several different formats to use. They meticulously go through all of the information and make sure all of the email addresses are correct and not “undeliverable”.


Also, please see the attached summary of the new marketing product, SmartStart Bridal Network, that Bridal Fair, Inc. will be launching right after the new year.
With a purchase of a booth space, you will receive a one-year subscription to this brand new, innovative technology!

NO ONE has this technology Bridal Fair, Inc is getting ready to launch!!!!!!

Those are just a taste of what we have to offer! All that we have to offer is outlined in the attached package.

If you want to grow your business and not only gain a client for their wedding day, but also build a relationship to where you gain a client for life, that refers you, then this is the show to participate in!

Reserve your booth space today!

I look forward to working with you in 2012!


If you can’t view the image above, copy and paste this URL into your browser:
http://my.brainshark.com/2012-Season-BRIDAL-FAIR-Sales-RETAIL-VOKC-Direct-682492100?tx=WMBA&intk=31626639&re=1&r=YnJpZGFsZmFpckBlbWFpbC5jb20%3d 

 

 

The duration of this content is 9 mins 5 secs.
Please note that you may access the agreement and additional materials in PDF format directly from this email.


Thank you so much for your time! I greatly appreciate it! I hope you have a fabulous celebration to bring in the New Year!


 

2012 Oklahoma Bridal Shows

Bridal Fair, Inc.

February 25, 2012

Sheraton Downtown OKC

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Bridal LifeStyle Wedding Showcase

January 8, 2012

Civic Center Music Hall

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Clear Channel Bridal Show

January 15, 2012

50 Penn Place, OKC

 

Oklahoma Bridal Show

January 29, 2012

Cox Convention Center Downtown OKC

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Perfect Wedding Guide Bridal Show

February 26, 2012

Historic Farmers Public Market

 

-The Tulsa Wedding Show

January 7, 2012

Renaissance Hotel and Convention Center, Tulsa


 

Costa Rica!

Costa Rica is fast becoming the Vacation Hot Spot! It is such a beautiful place and there are so many things to see and do in this tropical paradise. Mother nature provides you with fascinating volcanoes, mountains and rainforests, as well as beautiful beaches. As I was reading through my Fall Endless Vacation Magazine, I ran across a few interesting tidbits that you may want to check out when exploring the beauty of Cost Rica….

Best Small Town:

“All of two corners, with a school, soccer field and general store, Islita might have its profusion of candy-colored outdoor mosaics and murals. The town’s generous benefactor is the Hotel Punta Islita, set a bluff over the town and occupying much of the beachfront with its restaurant, pool and nine-hole golf course (www.hotelpuntaislita.com). The luxury resort financed Casa Museo – a contemporary art gallery that displays solo shows by Costa Rican artists, and also houses a workshop where a women’s collective produces some of the best Naive School art in the country. Visiting artists teach classes to members of the collective – women who wouldn’t otherwise be economic players in such a remote part of the country. All this makes Casa Museo the kind of feel-good, world-saving partnership that Costa Rica does so well.”

Best Beach Bar:

“You have to look hard to find this stylish bar on Playa Avellanas, a half-mile-long fingernail of sand six miles south of Tamarindo. You’ll sit under blue canvas umbrellas in low lounge chairs while waves thunder nearby. Palms and mangroves offer shade, and a tree stump is your cocktail table. Menu ingredients are all organic and local; food waste is composted; and the fryer oil is recycled into biodiesel fuel. That should ease the guilt of tucking into Lola’s beloved home-cut fries. And while you’ll find tart, fresh ceviche throughout Guanacaste, the pitch-perfect vibe here makes Lola’s the best.”

Best Beach Scene:

Hundreds of thousands of female Olive Ridley sea turtles ome to Guanacaste’s beaches to lay eggs. Every year, the females flock to the same dunes for three or four nights in a row. The season runs from July through December, peaking in August through October. The repeated event is called the arribada – arrival by sea – and can be experienced on guided nightwalks($7) at three beaches – Camaronal, Ostional and Grande. When the hatchlings are born (from October to February), visitors can volunteer to protect them during their crawl to the ocean. (www.pretoma.org; www.earthwatch.org)

Best Surf Town:

“Long before sun worshippers arrived, surfers claimed the crescent-shaped beaches of Guanacaste as their own. Open Pacific rollers break here year-round, to the left and the right, large and small, for beginners and addicts alike. Nosara is the Brigadoon of surf towns. Just off Highway 160 and set between three great surf breaks, it remains sleepy and sweet, almost untouched by the tourism boom. After a morning yoga class at Harmony, the eco-lodge on Playa Guiones, get your Zen on at the hotel juice bar, then try grinding the waves in body-temperature waters over sand-bottom shallows. At the Nosara Tico Surf School, a patient, procedure-oriented (and hunky) instructor will give you an individual lesson at $60 for 1.5 hours – less than you’d pay for a group class at most schools in Hawaii. It could be the greatest bargain boarding in the Eastern Pacific. (www.nosara-surf-school.com)”

Best Sunset Meal:

“When Playa Flamingo claims the title “The Next Riviera” – as it surely will – then chef Jean Luc Taulere will be the one to blame and to thank. The airy, swank Mar y Sol dining room pairs extravagant sunsets with fine dining. Taulere is an eighth-generation French restaurateur with an American culinary school pedigree. His farm-to-table vision might not seem so revolutionary in North America, but it’s entirely new under the Guanacaste sun. He brings an enthusiastic tropical palate to the conversation; his Coco del Mar is a riff on traditional bouillabaisse, accented with ginger and lime and served in a coconut bowl. For dessert, order the crepes – they’ll be flambéed at your table with papaya, mango or passionfruit.”

I hope you found this information useful for when you are planning your trip to the beautiful Costa Rica!!

Yours……in creating Experiences, not just Events!

Brigit Axton

Open Bar or Not and How Much Food?

Do you have to have an open bar?

That depends on how important it is to you and what your budget can support. An open bar is likely to be your most expensive option, since it will be necessary to cover a wide range of tastes and choices. It also depends on the facilities offered by your reception site and the time of your reception. More and more couples are choosing alternatives to the open bar.

Some preferred options include:

* An open bar with time limits, such as during the cocktail hours only.

* Offering one signature cocktail, along with wine and beer.

* Serving punch, both non-alcoholic and with alcohol.

* Having champagne passed by gloved servers. Predetermine the number of bottles you want served and stop service when that amount is used.

How much food is enough?

If you have hired a professional caterer, be sure to ask them how much food they will provide, per person. You definitely don’t want to run out of food. However, if you are preparing to handle food for your reception, here are some helpful hints:

If you are serving “plated” meals, caterers usually figure per person – 6 – 8 oz of the main dish (meat, fish or vegetarian), 4 – 6 oz of starches like rice or potatoes, 4 oz of vegetables and 6 oz of salad.

Buffet meals tend to double the amount shown above. People tend to make more than one trip to the buffet table. Be sure to always consider your guest list, such as their age, gender and activity levels. That will help to determine the volume of food they are likely to consume.

I hope you have enjoyed this information and that it is helpful to you, for your event! Be sure to keep checking back for more helpful hints!! ;)

Yours….in Creating Experiences, not just Events!

Brigit Axton

Oklahoma Marriage Initiative — OKC and Tulsa October 9th

Forever. For Real. (especially for engaged couples)

Romance is a fun and exciting part of a relationship, but it takes more than just romance to build a lasting marriage.

Join OMI in Oklahoma City and Tulsa for this free one-day event.

Learn to:

  • Improve communication skills
  • Manage conflict effectively
  • Identify relationship stressors
  • Discuss tough topics
  • Have FUN together!!

Engaged? By attending with your fiance, you qualify to get your Oklahoma Marriage License at a $45.00 discount!

This event will be held from 10 a.m. to 4 p.m.

OKC — at the Eve Centre (8601 South Western Ave., OKC).

Tulsa — at the Stokely Event Center (10111 E. 45th Place, Tulsa, 74136).

Click the REGISTER NOW button on the OMI website or call Kristin at 877-435-8033.

More questions? Visit OMI  Frequently Asked Questions page or call Kristin at 877-435-8033.

Gems & Rings

Good morning! I am going to share a bit of information that was shared with me, about gems and rings.

I hope you find this interesting. I sure did!

Before rings became the symbol of engagements, it was customary for the couple to break a silver or gold coin in two. One half was kept by the man and the other half by the woman to symbolize the marriage act.

Another early betrothal custom was for a young man to weave a bracelet of human hair (his) and offer it to the girl he hoped to marry. If she accepted it, the bracelet symbolized that their lives were woven together for life.

At one time in Denmark, it was customary and considered quite correct for an unmarried couple to exchange rings and live together for one year. If they were happy for the year, they stayed together for life. But if not, they returned the rings and went their separate ways, each free to choose another. The custom was called hand-festing. (With This Ring, bu June Jenkins)

Even though the plain gold band has been the symbol of true and everlasting love since Roman times, couples have found ways to enhance its simple but powerful message.

Although some brides prefer colored gemstones, the overwhelming choice of today’s bride is a diamond. And the diamond’s history adds to its popularity. Ancient superstitions claim that the diamond’s sparkle was born in the “fires of love”. Wearing a diamond was a guarantee of happiness. Because of this superstition, man people consider the diamond to be the only true engagement ring.

But today’s brides may also choose the emerald or pearl for their engagement stone, or a sapphire, which is said to bring good luck. To wear a sapphire was to invite the favor of the gods. Other brides may choose amber, which is said to prevent illness or coral, which as with sapphire, brings good luck. Jewelers can show you a wide range of prices and styles for your wedding and engagement ring choices. Always buy from a reputable jeweler with the confidence of knowing that whatever early tradition you follow, you are choosing each other and the ring as a symbol of that choice!

I hope you enjoyed that little tid bit for today! Stayed tuned for more to come….

Have a blessed day!

*Member Weddings Beautiful Worldwide

Welcome to


I am so excited you are here to learn about us and what we can offer you!

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We are so honored to announce that we are working with

Bridal Fair, Inc.

and the production of their show on

February 25, 2012!

at the Sheraton Downtown OKC

Be sure to give us a call

(405) 820-8860

for more information on participating in this event.

Bridal Fair, Inc.

is the LONGEST running bridal show

in the U.S. and Canada!

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